• Published:August 19th, 2008
• Comments:No Comment
• Category:Uncategorized

The Wallet Mailer is a really interesting new attention-getting direct mail tool available Excellent for small business use, it is the size of a man’s folding wallet that has pockets for imprints and accepts inserts similar to credit cards, business cards and money just like a real wallet. When loaded with four sheets the size of a dollar bill, or a single 8.5 x 11 sheet with a coupon, mailing requires only a single first-class stamp. The Wallet Mailer is the size of a postcard when folded and ready to mail.

The wallet mailer lends itself to marketing pitches and direct mail ideas which involve concepts like saving money or a tag line like “keep more of your green, just come in and be seen.” It is a little bit more interesting for the recipient to open than another number 9 envelope. It could also serve as a hand-out item at trade shows, conventions.

The direct mail ideas using the wallet mailer include: sending 4 to 8 business cards to satisfied customers. They could be encouraged to recommend the small business to their business contacts passing on the spare business cards when they do so. This type of mailing could also include a discount coupon for each.

Contests and giveaways are other direct mail ideas. For example, a customer might ‘return’ a wallet to a salesman for a certain reward, a chance to buy a product at a larger than normal discount. A contest could involve matching a 7-12 digit number that would appear as the driver’s license number inside the wallet.

Another idea is to give a genuine leather wallet to the first thirty people who return their Wallet Mailer to the bank that sent it out. Along with the leather wallet a savings bond will be given to the first ten people who opened an account with the bank.

You might also choose to add more coupons and offers from multiple businesses. Place Wallet Mailers conspicuously, as though they were real lost wallets. Those who find them will be drawn to the sponsoring businesses once they see what is inside. As an example: a property management company that owns both a mall and several outlying businesses. Each could place Wallet Mailers for the others’ business on its premises.

About the Author:
To get a sample of the wallet mailer direct marketing envelope visit wallet-mailer.com.